Introduction Picture this. You file a trademark application for "GLASS SKIN" in 2019, on a proposed-to-be-used basis. You get it registered in Class 3. Then, years later, you use that registration as a weapon on Amazon to pull down a competitor's product listings, forcing them off the platform. That is exactly what happened here. And on 5 June 2026, the Delhi High Court had a clear answer that the registration should never have existed. The case, Renee Cosmetics Private Limited v. Ms. Rupali Sharma & Anr. , is not complicated in its outcome, only in what it reveals about how the Trade Marks Register gets used. An entire skincare trend, borrowed from Korean beauty vocabulary and now ubiquitous across every mass-market brand in India, was sitting on the Register as someone's exclusive property. Garnier used "glass skin." Nykaa used "glass skin." Lakme, L'Oréal, Mamaearth, Nivea, all of them used it. The respondent herself had used the te...
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