AI & IP – Its IP Time

Zippy vs Veer Ji: Delhi HC Order on Factory

In a significant ruling, the Delhi High Court restrained Veer Ji Malai Chaap from using footage of a supplier’s factory to promote its own brand. Justice Jyoti Singh’s interim order highlights the dangers of using contract manufacturing promotional material to create a false impression of ownership and hygiene standards. The court’s mandate for rapid content removal and its focus on consumer deception provide a vital lesson for franchise brands regarding trade secrets and attribution. This article explores the legal implications of misrepresentation and the protection of goodwill in the food industry.

July 14, 20268 min read

AI & IP

Personality Rights in India: A Comprehensive Guide

Personality rights in India have evolved rapidly, transforming from a privacy-based concept under Article 21 to a robust framework protecting digital personas. With no specific statute, courts have built protections using copyright, trademark law, and the IT Act to combat deepfakes, voice cloning, and unauthorized commercial exploitation. This article examines the shift from celebrity-focused litigation to the inclusion of medical professionals and content creators. We analyze the critical roles of John Doe orders and dynamic injunctions, while highlighting the increasing necessity for clear legislative intervention to standardize enforcement across Indian High Courts.

July 7, 202616 min read