AI & IP
Personality Rights in India: A Comprehensive Guide
Personality rights in India have evolved rapidly, transforming from a privacy-based concept under Article 21 to a robust framework protecting digital personas. With no specific statute, courts have built protections using copyright, trademark law, and the IT Act to combat deepfakes, voice cloning, and unauthorized commercial exploitation. This article examines the shift from celebrity-focused litigation to the inclusion of medical professionals and content creators. We analyze the critical roles of John Doe orders and dynamic injunctions, while highlighting the increasing necessity for clear legislative intervention to standardize enforcement across Indian High Courts.