Dominant Feature Test: Himalaya Liv-52 Landmark Ruling
Trademarks are protected by their dominant and distinctive features, not by superficial changes in numerals or punctuation. The 'dominant feature test' in India establishes that if a junior mark retains the essential identifying element of a well-known brand—such as 'Liv' in liver-care products—a change in a suffix or numeral is insufficient to escape liability. Courts look to the overall commercial impression of the mark to prevent trademark dilution and consumer confusion, reinforcing that one cannot appropriate established goodwill through trivial, cosmetic modifications.