New Balance vs. NUBEAT: Delhi HC on Passing Off and N-Marks
The Delhi High Court's ruling in New Balance vs. NUBEAT reinforces that passing off remains a potent common law remedy even when parties hold conflicting trademark registrations. By applying the initial interest confusion doctrine, the court underscored that well-known marks are protected against deceptive variants that mimic a brand's visual identity, regardless of the defendant’s attempt to claim commonality in the trade. This decision clarifies that registration is not a shield against passing off claims when prior use and extensive goodwill establish a clear source identifier that third-party labels unfairly exploit.